Avalon hotel palm springs7/31/2023 ![]() ![]() The boutique hotel offers 67 guestrooms, including 13 historic one- and two-bedroom villas, three pools, a restaurant, event venue and the Estrella Spa. Under the management of the Viceroy Hotel Group, the hotel received numerous awards and accolades. Formerly called the Estrella Inn, it was fully renovated by The Kor Group and renamed Viceroy Palm Springs over a decade ago. The soon-to-be Avalon Hotel Palm Springs was first established in the 1930s. “These hotels are the perfect complement to our forthcoming Proper Hotels, in Southern California and beyond.” “We are thrilled to bring the Avalon Hotel Beverly Hills and Avalon Hotel Palm Springs into the Proper family,” Brian De Lowe, Proper Hospitality co-founder and president, said in a statement. Officials have not said whether they will retain the local staff.Īvalon Hotels also will be partnering with American Medicinal Arts, a collective dedicated to holistic and innovative healing, to reinvigorate The Estrella Spa as part of an ongoing focus on cutting-edge health and wellness programming. Proper Hospitality will collaborate with Kelly Wearstler Interior Design, the firm originally responsible for both properties’ award-winning designs, to revamp the bedrooms, common areas, and food and beverage outlets.Ībout a decade ago, Wearstler gave the Viceroy its signature old Hollywood Regency style, making the hotel a destination for everyone from celebrities to the young professional cognoscenti that have become synonymous with the Coachella music festival.Īlso in the works is a food and beverage partnership at the Avalon Hotel Palm Springs, and an all-new menu and dining experience from Oliverio Executive Chef Mirko Paderno at Avalon Hotel Beverly Hills. “The Avalon Brand is as strong as it was when we created it 16 years ago, and now it’s time to explore its full potential.” They are truly hidden gems with great histories and promising futures,” Brad Korzen, Proper Hospitality co-founder and chief executive, said in a statement Wednesday. “These hotels hold a special place in my heart, as well as a unique place in the market. Proper Hospitality, which also recently announced it assumed management of the Avalon Hotel Beverly Hills, will begin management of the Viceroy property on April 7. The Viceroy Palm Springs, a signature name among the valley’s luxury boutique hotels, is changing brands to become an Avalon Hotel.
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